Coffee Bathe’s branding concept is inspired by a special technique used in coffee brewing called ‘Sous Vide’. This brewing method uses water to raise the temperature of food in a vacuumed environment to a specific degree, for an exact amount of time. This keeps the coffee from being over-brewed into a bitter pot, and helps to keep a consistent taste in every bottle. The curve line in the key visual is inspired by this unswerving method and reliable product of the ‘Sous Vide’ technique.
